PPC (Pay Per Click)

PPC – Pay Per Click is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, PPC -pay-per-click advertising can also be referred to as keyword advertising.


Again, all of these ad spots are sold in an auction. To show your own ad here, you would bid the maximum amount you’re willing to pay for a click on your ad. Bid the most in that auction and you have a chance of ranking number 1 in these sponsored or paid results. Note that we said a chance. There’s also something called quality score that can impact your ranking. More on that in a minute.

Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.

Larger Visibility, Higher Quality Traffic, Bigger ROI.



1.Search Ads

Google, Bing & Yahoo Ads

Search ads give you the ability to appear on the first page of search engines, and drive relevant and qualified traffic to your website. This is done with a bespoke text ad promoting your products or service.

After extensive keyword research we target these ads to show for keywords or phrases relevant to your business & drive pre-qualified traffic to your website.

2.Display Ads

Text, Video, Image, Mobile Ads, Banner Ads

Display ads can be a great way to build your brand and drive traffic to your site at a low cost. After we complete audience research, we can define which sites your ads will appear on. Display ads, take appear in a variety of ways such as website banners, in article ads, video ads and animated banners.

Page specific –

These ads give you the ability to show your ads to people that are likely to be interested in your product or service by targeting interests, locations, even browsing history.

3. Re-marketing

Ads that follow users after they have left your site

Win people back to your site with re-marketing ads! They are a great way to recapture traffic that didn’t convert first time around.These ads appear on third party sites like display ads, however, only appear to people who have visited your site previously. We can tailor ads to show based on what pages that person visited on your site, making these visitors more likely to revisit your site.

4.Google Shopping Ads

Product Ads that appear in Shopping Results

Show individual ads for each one of your products in front of people looking to buy.

Full coverage! Appear on mobile, tablet & desktop users. These ads also may appear in Google search results often above text ads.

Let us create & manage your shopping feed so that all your ads pulled directly from your site keeping them as up to date as possible.

5.Gmail Promotions

Ads appearing in people’s gmail accounts.

These campaigns are focused just on local search terms in search engines. Google scans people’s emails for “keywords or phrases” that often appear in sent or received messages, we can then create bespoke ads to appear at the top of people’s mailboxes for terms relevant to your campaign and catch people who are showing interest in your product or service.

6.Social Ads

Facebook, Twitter, LinkedIn, Youtube, Pinterest or Instagram Ads

Get your ads to appear in users personal social feeds across popular social networking sites.These ads can be targeted to show specifically for people who fit your target market profile.This includes demographics like job title, gender, interests, buyer behavior, homeowner, and even travel behavior.

For more details feel free to reach us support@sdigi.in